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Cet ouvrage explore l’art du storytelling, c’est-à-dire celui de raconter des histoires pour communiquer sur une marque, un produit ou un travail. Puisant des exemples dans tous les domaines de la culture populaire (publicité, séries télé, cinéma, littérature, etc.), l’auteur retrace avec brio ce qu’est le storytelling. De ses origines à son usage dans la publicité, en passant par ses impacts sur le public, il passe en revue toute la richesse de cette pratique de communication. Les exemples concrets de campagnes particulièrement réussies succèdent aux analyses plus théoriques et aux exercices pratiques. Des interviews de grands « raconteurs d’histoires » (écrivains, publicitaires, scénaristes, etc.) enrichissent le propos de l’auteur et apportent un autre éclairage.
Storytelling --- Handbooks, manuals, etc. --- Mass communications --- Literature
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Stories are perceived as central to modern life. Not only in narrative entertainment media, such as television, cinema, theater, but also in social media. Telling/having "a story" is widely deemed essential, in business as well as in social life. Does this mark an intensification of what has always been part of human cultures; or has the realm of "story" expanded to dominate twenty-first century discourse? Addressing stories is an obvious priority for the Key Debates series, and Volume 7, edited by Ian Christie and Annie van den Oever, identifies new phenomena in this field -- complex narration, puzzle films, transmedia storytelling -- as well as new approaches to understanding these, within narratology and bio-cultural studies. Chapters on such extended television series as Twin Peaks, Game of Thrones and Dickensian explore distinctively new forms of screen storytelling in the digital age. With contributions by Vincent Amiel, Jan Baetens, Dominique Chateau, Ian Christie, John Ellis, Miklós Kiss, Eric de Kuyper, Sandra Laugier, Luke McKernan, Jose Moure, Roger Odin, Annie van den Oever, Melanie Schiller, Steven Willemsen, Robert Ziegler.
Storytelling in mass media. --- Mass media --- Screens --- surface --- depth --- seeing --- touching
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A collection of original essays establishing how wide the intellectual boundaries of narrative theory have becomeThe Edinburgh Companion to Contemporary Narrative Theories showcases the latest approaches to diverse narratives across many media and in numerous disciplines. Attending to literary, digital, visual, cinematic, televisual, and aural forms of storytelling, this book brings founders of the field of post-classical narrative theory together with senior and emerging scholars.This is the first anthology to consider what narrative is and what it can do in the wake of various turns in literary studies which have been appearing in the context of digital media and algorithmic capital. From mind-centred and philosophical approaches to theories focusing on gender, race, and sexuality, the chapters touch on poetry, drama, digital games, podcasts, coding, speculative fiction, the law, medical narrative, oral storytelling, and comics as well as the more traditional areas of fiction, TV, and film. This is the future of narrative theory.Key Features:Includes popular culture genres (comics, video games, coding) not covered in depth in other companions to narrative theoryShowcases essays on narrative dimensions of law, medical ethics, linguistics, and philosophy as well as more obviously narrative genresAttention given to race, gender, sexuality distributed throughout the volume, not isolated in a single sectionNew essays by superstars in narrative theory (Phelan, McHale, Lanser, Richardson, Abbott, Currie) as well as other well respected and emerging scholars
Fiction --- Literary rhetorics --- Literary semiotics --- Narration --- Analyse du discours --- Storytelling in literature --- Narration (Rhetoric) --- Narrative (Rhetoric) --- Narrative writing --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- Narration. --- Analyse du discours. --- Storytelling in literature.
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With the present volume we wished to push the contributors to move in the direction of postclassical narratology and explore its potential for analysing premodern texts, but above all to encourage them to find their own variety of narratological analysis, classical or not. Such an approach has been encouraged within the research network “Texte et récit à Byzance” (2015–2017), which has offered a fruitful platform for exchange of ideas between students and scholars interested in Byzantine narratives and narratological perspectives. The chapters of this volume represent some, but not all of the projects that have been carried out within or in collaboration with the research network, and we think they will be both instructive and inspirational for colleagues across the field of Byzantine Studies.
Byzantine literature --- Narration (Rhetoric) --- Storytelling --- History and criticism. --- History --- Story-telling --- Telling of stories --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- History and criticism --- Performance --- Art de conter --- Byzantine literature. --- Literatur. --- Littérature byzantine --- Mittelgriechisch. --- Narration (Rhetoric). --- Storytelling. --- Histoire et critique. --- To 1500. --- Byzantine Empire. --- Byzantine literature - History and criticism. --- Narration (Rhetoric) - History - To 1500. --- Storytelling - Byzantine Empire.
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Une présentation des nouvelles techniques utilisées par les marketeurs pour se faire écouter du public. L'auteur décrit les raisons qui poussent les consommateurs à l'achat, la manière d'écrire une histoire captivante pour créer un lien avec le client ainsi que des astuces pour simplifier ses messages et rendre son site comme ses supports marketing plus attractifs. ©Electre 2018
Communication en marketing --- Storytelling --- Guides pratiques et mémentos --- création d'entreprise --- marketing --- marque --- communication d'entreprise --- Branding (Marketing) --- Advertising --- Product management --- Marketing --- Selling --- Customer relations --- Brand name products --- Communication in marketing --- Advertising - Brand name products
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Depuis toujours, les mythes fondamentaux et les grands récits éveillent les esprits et inspirent des actions héroïques. Aujourd'hui, le storytelling met cette efficacité émotionnelle au service des objectifs stratégiques des entreprises. Dans cet ouvrage, illustré de nombreux exercices pratiques et de cas d'école, vous trouverez une méthode pas-à-pas pour améliorer votre marketing et votre communication en mettant au point des récits authentiques capables de captiver vos cibles et emporter leur adhésion.
Communication en marketing --- Art de conter --- Marketing --- Mass communications --- Communication in marketing --- Storytelling. --- Persuasion (Psychology) --- Art de conter. --- Persuasion (Psychologie) --- Communication in marketing. --- Communication orale. --- Marketing. --- Guides pratiques et mémentos.
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" Against the backdrop of the polarized debate on the ethical significance of storytelling, Hanna Meretoja's The Ethics of Storytelling: Narrative Hermeneutics, History, and the Possible develops a nuanced framework for exploring the ethical complexity of the roles narratives play in our lives. Focusing on how narratives enlarge and diminish the spaces of possibilities in which we act, think, and re-imagine the world together with others, this book proposes a theoretical-analytical framework for engaging with both the ethical potential and risks of storytelling. Further, it elaborates a narrative hermeneutics that treats narratives as culturally mediated practices of (re)interpreting experiences and articulates how narratives can be oppressive, empowering, or both. It also argues that the relationship between narrative unconscious and narrative imagination shapes our sense of the possible. "This book provides a theoretical-analytical framework for a hermeneutic narrative ethics, which articulates the ethical potential and risks of narrative practices. It analyzes how narratives shape our sense of the possible by enlarging and diminishing the dialogic spaces of possibilities in which we act, think, and re-imagine the world"--
Storytelling. --- Narration (Rhetoric) --- Self-perception in literature. --- Social perception in literature. --- Awareness in literature. --- Imagination in literature. --- Narrative (Rhetoric) --- Narrative writing --- Story-telling --- Telling of stories --- Moral and ethical aspects. --- Psychological aspects. --- Social aspects. --- Storytelling --- Self-perception in literature --- Social perception in literature --- Awareness in literature --- Imagination in literature --- Moral and ethical aspects --- Psychological aspects --- Social aspects --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- Performance --- Erzähltheorie. --- Ethik. --- Hermeneutik. --- LITERARY CRITICISM / Semiotics & Theory. --- Literatur. --- PHILOSOPHY / Mind & Body. --- PSYCHOLOGY / Social Psychology. --- Wahrnehmung. --- Narration (Rhetoric) - Moral and ethical aspects --- Narration (Rhetoric) - Psychological aspects --- Narration (Rhetoric) - Social aspects --- Philosophy / mind & body.
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To what extent, and in what manner, do storytelling practices accommodate nonhuman subjects and their modalities of experience, and how can contemporary narrative study shed light on interspecies interactions and entanglements? In Narratology beyond the Human, David Herman addresses these questions through a cross-disciplinary approach to post-Darwinian narratives concerned with animals and human-animal relationships. Herman considers the enabling and constraining effects of different narrative media, examining a range of fictional and nonfictional texts disseminated in print, comics and graphic novels, and film. In focusing on techniques such as the use of animal narrators, alternation between human and nonhuman perspectives, the embedding of stories within stories, and others, the book explores how specific strategies for portraying nonhuman agents both emerge from and contribute to broader attitudes toward animal life. Herman argues that existing frameworks for narrative inquiry must be modified to take into account how stories are interwoven with cultural ontologies, or understandings of what sorts of beings populate the world and how they relate to humans. Showing how questions of narrative bear on ideas of species difference and assumptions about animal minds, Narratology beyond the Human underscores our inextricable interconnectedness with other forms of creatural life and suggests that stories can be used to resituate imaginaries of human action in a more-than-human world. To what extent, and in what manner, do storytelling practices accommodate nonhuman subjects and their modalities of experience, and how can contemporary narrative study shed light on interspecies interactions and entanglements? In Narratology beyond the Human, David Herman addresses these questions through a cross-disciplinary approach to post-Darwinian narratives concerned with animals and human-animal relationships. Herman considers the enabling and constraining effects of different narrative media, examining a range of fictional and nonfictional texts disseminated in print, comics and graphic novels, and film. In focusing on techniques such as the use of animal narrators, alternation between human and nonhuman perspectives, the embedding of stories within stories, and others, the book explores how specific strategies for portraying nonhuman agents both emerge from and contribute to broader attitudes toward animal life. Herman argues that existing frameworks for narrative inquiry must be modified to take into account how stories are interwoven with cultural ontologies, or understandings of what sorts of beings populate the world and how they relate to humans. Showing how questions of narrative bear on ideas of species difference and assumptions about animal minds, Narratology beyond the Human underscores our inextricable interconnectedness with other forms of creatural life and suggests that stories can be used to resituate imaginaries of human action in a more-than-human world
Animals and civilization. --- Animals in literature. --- Human-animal relationships. --- NATURE / Animals / General. --- NATURE / Animals / Wildlife. --- Narration (Rhetoric). --- Narrative inquiry (Research method). --- SCIENCE / Life Sciences / Zoology / General. --- Storytelling. --- Fiction --- Literary rhetorics --- Literary semiotics --- Psychological study of literature --- Human-animal relationships in literature. --- Human-animal relationships in literature --- Animals and civilization --- Animals in literature --- Storytelling --- Narrative inquiry (Research method) --- Narration (Rhetoric) --- Narrative (Rhetoric) --- Narrative writing --- Story-telling --- Telling of stories --- Civilization and animals --- Narrative analysis (Research method) --- Narrative research (Research method) --- Narratological inquiry (Research method) --- Rhetoric --- Discourse analysis, Narrative --- Narratees (Rhetoric) --- Research --- Oral interpretation --- Children's stories --- Folklore --- Oral interpretation of fiction --- Civilization --- Human-animal relationships --- Performance
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"The culture of insurgents in early modern Europe was primarily an oral one; memories of social conflicts in the communities affected were passed on through oral forms such as songs and legends. This popular history continued to influence political choices and actions through and after the early modern period. The chapters in this book examine numerous examples from across Europe of how memories of revolt were perpetuated in oral cultures, and they analyse how traditions were used. From the German Peasants' War of 1525 to the counter-revolutionary guerrillas of the 1790s, oral traditions can offer radically different interpretations of familiar events. This is a 'history from below', and a history from song, which challenges existing historiographies of early modern revolts.? "--Provided by publisher.
Folklore --- History of civilization --- History of Europe --- Literature --- anno 1500-1799 --- anno 1800-1999 --- Folk songs --- Folk songs. --- Mündliche Überlieferung. --- Oral tradition --- Oral tradition. --- Revolutions in literature. --- Sozialrevolution. --- Volkslied. --- History and criticism --- Social aspects --- History --- Social aspects. --- 1517-1789. --- Europa. --- Europe --- Europe. --- Revolutions in literature --- Tradition orale --- --Folklore --- --Aspects sociaux --- --Littérature populaire --- --Thème --- --Révolution --- --Littérature --- --Chanson traditionnelle --- --Europe --- --XVIe-XVIIIe s., --- Oral tradition - Europe - History --- Folk songs - Europe - History and criticism --- Folklore - Social aspects - Europe - History --- Aspects sociaux --- Littérature populaire --- Thème --- Révolution --- Littérature --- Chanson traditionnelle --- XVIe-XVIIIe s., 1501-1800 --- Europe - History - 1517-1648 --- Europe - History - 1648-1789 --- History. --- History and criticism. --- Folk beliefs --- Folk-lore --- Traditions --- Ethnology --- Manners and customs --- Material culture --- Mythology --- Storytelling --- Folksongs --- Folk literature --- Folk music --- National music --- Songs --- Ballads --- National songs --- Tradition, Oral --- Oral communication --- Oral history
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Quill and Cross in the Borderlands examines nearly four hundred years of history, folklore, literature, and art concerning the seventeenth-century Spanish nun and writer Sor María de Jesús de Ágreda, identified as the legendary "Lady in Blue" who miraculously appeared to tribes in colonial-era New Mexico and taught them the rudiments of the Catholic faith. Sor María, an author of mystical Marian works, became renowned not only for her alleged spiritual travel from her cloister in Spain to the New World, but also for her writing, studied and implemented by Franciscans on both sides of the ocean. Working from original historical accounts, archival research, and a wealth of literature on the legend and the historical figure alike, Anna M. Nogar meticulously examines how and why the legend and the person became intertwined in Catholic consciousness and social praxis. In addition to the influence of the narrative of the Lady in Blue in colonial Mexico, Nogar addresses Sor María's importance as an author of spiritual texts that influenced many spheres of New Spanish and Spanish society. Quill and Cross in the Borderlands focuses on the reading and interpretation of her works, especially in New Spain, where they were widely printed and disseminated. Over time, in the developing folklore of the Indo-Hispano populations of the present-day U.S. Southwest and the borderlands, the historical Sor María and her writings virtually disappeared from view, and the Lady in Blue became a prominent folk figure, appearing in folk stories and popular histories. These folk accounts drew the Lady in Blue into the present day, where she appears in artwork, literature, theater, and public ritual. Nogar's examination of these contemporary renderings leads to a reconsideration of the ambiguities that lie at the heart of the narrative. Quill and Cross in the Borderlands documents the material legacy of a legend that has survived and thrived for hundreds of years, and at the same time rediscovers the historical basis of a hidden writer. This book will interest scholars and researchers of colonial Latin American literature, early modern women writers, folklore and ethnopoetics, and Mexican American cultural studies. --
Nuns --- Folklore --- Women mystics --- Women and literature --- History --- María de Jesús, --- Catholic Church --- Franciscans --- Missions --- Southwest, New --- Mysticism --- Literature --- Mystics --- Dark night of the soul --- Mystical theology --- Theology, Mystical --- Spiritual life --- Negative theology --- Folk beliefs --- Folk-lore --- Traditions --- Ethnology --- Manners and customs --- Material culture --- Mythology --- Oral tradition --- Storytelling --- Sisters (in religious orders, congregations, etc.) --- Christians --- Monasticism and religious orders for women --- María de Jesús, --- Agreda, María de, --- Coronel, María, --- Fernández Coronel, María, --- María, --- Maria, --- Maria di Gesù, --- Alcantarines --- Bernardyni --- Cordeliers --- Discalced Friars Minor --- Família Franciscana --- Frades Menores --- Frailes Menores --- Franciscains --- Franciscains mineurs --- Franciscan Discalceati --- Franciscan Order --- Franciscan Reformati --- Franciszkanie --- Frant︠s︡iskanskiĭ orden --- Frant︠s︡iskant︠s︡y --- Frati minori --- Fratres minores --- Frères mineurs --- Friars, Gray --- Friars Minor --- Gråbrøderne --- Gray Friars --- Grey Friars --- Mala braća --- Minderbrüder --- Minoriten --- Minorites --- O.F.M. --- Observants --- OFM --- Ojcowie Franciszkanie --- Ordem dos Frades Menores --- Ordem dos Franciscanos --- Ordem Franciscana --- Orden de Frailes Menores --- Orden de los Frailes Menores --- Orden Franciscana --- Orden sv. Frant︠s︡iska --- Order of Friars Minor --- Ordine dei Frati Minori --- Ordine dei minori --- Ordre des frères franciscains mineurs --- Ordo Fratrum Minorum --- Reformati --- Reformed Franciscans --- Seraphic Order --- Capuchins --- Conventuals --- Franciscan Recollects --- History. --- 266 <72> --- 27 <72> --- 27 <72> Histoire de l'Eglise--Mexico --- 27 <72> Kerkgeschiedenis--Mexico --- Histoire de l'Eglise--Mexico --- Kerkgeschiedenis--Mexico --- 266 <72> Missies. Evangelisatie. Zending--Mexico --- 266 <72> Missions. Evangelisation--Mexico --- Missies. Evangelisatie. Zending--Mexico --- Missions. Evangelisation--Mexico --- Christian spirituality --- María a Jesu de Agreda --- anno 1600-1699 --- Mexico --- Church of Rome --- Roman Catholic Church --- Katholische Kirche --- Katolyt︠s︡ʹka t︠s︡erkva --- Römisch-Katholische Kirche --- Römische Kirche --- Ecclesia Catholica --- Eglise catholique --- Eglise catholique-romaine --- Katolicheskai︠a︡ t︠s︡erkovʹ --- Chiesa cattolica --- Iglesia Católica --- Kościół Katolicki --- Katolicki Kościół --- Kościół Rzymskokatolicki --- Nihon Katorikku Kyōkai --- Katholikē Ekklēsia --- Gereja Katolik --- Kenesiyah ha-Ḳatolit --- Kanisa Katoliki --- כנסיה הקתולית --- כנסייה הקתולית --- 가톨릭교 --- 천주교 --- Nuns - Folklore --- Nuns - Mexico - History --- Folklore - New Mexico --- Women and literature - Mexico - History - 18th century --- Maria de Agreda (Maria de Jesus, née Maria Coronel) --- María de Jesús, - de Agreda, sor, - 1602-1665 --- Southwest, New - History
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